7 Expert Tips On How To Get Leads In Real Estate

Every serious realtor appreciated the need to have a healthy pipeline of leads. Clients tend to flood in when the market temperatures are beautiful, and the interest rates are low or favorable. But the real estate market fluctuates, and that means things can take a dip, the market starts going quiet, and you’re the momentum of the incoming commission checks slows.

In short, relators should always be ready for the unexpected. The Etobicoke real estate market is unpredictable, and it pays to have an arsenal of fresh leads to help stay ahead of the curve. Below are some strategies worth considering that can help get leads in real estate.

1. Build Partnerships

Effective marketing is centered on networking, the building or meaningfully beneficial partnerships. As a real estate agent, you should network with commercial lenders, top lawyers, and personal bankers. For instance, a co-hosted happy hour where you can float ideas and have productive conversations will benefit both parties. It is an opportunity to share leads and valuable resources as well as to keep track of real estate trends.

2. Develop A Niche

Specializing in a particular town or neighborhood is advantageous; it places you among the top professionals to contract when looking for prosperity in such places. It allows you to direct your efforts on specific groups in the market while making clients perceive you as the realtor to consult or hire when they are selling or buying properties.

3. Become A Restaurant Regular

Holding meetings with clients over a cup of coffee at the local restaurant is never a bad idea. In fact, you can make it a thing- all the meetings to be held in the same place. In so doing, you will build a report with the wait staff and have the best tables reserved for you. It also is a move that can see you become popular among the locals that also frequent the restaurant creating avenues for you to be regarded as the ideal person to contract for matters related to real estate.

4. Throw A Housewarming Party

If you a lucky enough to land a well-connected client and manage to help them buy their new home, then offer to help them with the move or plan their housewarming party. The idea here is to try and mingle and use that opportunity to meet their like-mind friend or peers in their social circles that are awestruck by the house. If they do invite their new neighbors, then try and find out if some of them are considering selling. The housewarming party is a fantastic means of turning cold leads hot and helping generate fresh interests.

5. Build Your Own Website

If you are working for a real estate company or brokerage, they may have a page for you on their website. However, you should create your site or establish an independent online presence that links to your company’s website. It is all about showcasing your expertise and sharing your client’s reviews and building your professional brand. Having an independent online presence ensures that you have a cohesive presence in the local real estate market even if you move to another brokerage.

Remember to optimize your website and share informative materials such as how-to-videos, articles, and FAQs that address the different challenges your clients face when searching and buying a home.

6. Advertise

Do not be afraid to spend a bit on paid advertising. With more than 44% of home buyers looking for houses online, realtors should consider using ways to reach out to them. One of the useful options is MLS, a website that offers advertising options to real estate agents. Using the local sub-reddits is also another option that is effective as it is affordable. On the social networks, you can use Facebook to create paid ads that target a particular audience and track the success of the adverts.

7. Send A Handwritten Note

How about sending a not to your current and past clients? It can be a note of appreciation for working with them or thanking them for hiring you. Alternatively, the letter can be to remind them that you are available to help them with their tax documents or to answer any troubling questions or to suggests a moving company.

A printed note is okay, but a handwritten one is the best. It shows how involved you are and the truthfulness in your efforts to express your appreciation.


5 Things Real Estate Agents Want You to Know

Real estate agents can help you a great deal when it comes to selling your property fast and for a good amount of money. They are useful because they meet lots of potential buyers and see lots of properties, therefore it’s easy for them to match opportunities with customers for the perfect deal. If you hire a real estate agent, you shouldn’t consider him the enemy. You are in the same team, so you’d better take care and read the following things all real estate agents appreciate.

1. Patience

Buying or selling a home can take a lot of time. If you really want the perfect deal for you, you have to be prepared to wait and let your real estate agent do his job. You may be lucky and close the transaction fast, but you may as well need to wait for weeks before the perfect match shows up. Those who have the patience to wait usually get the best deals.

2. Presentation Power

If your home looks not cared for, dirty and neglected, a real estate agent will have a much harder work to do to sell it. People trust their first impression most of the time, therefore it’s your duty to make sure this impression is a positive one. Of course you can’t make your property appealing to everybody, but you can renovate it, keep it neat and clean, so that visitors are impressed from a glance.

3. Fair Price

Listen to your real estate agent when it comes to price. You shouldn’t pay too much for a property, even if you absolutely fell in love with it at first glance. If you sell, don’t fall into the temptation to accept less than what your house is worth, just from the wish of selling it faster. Your agent can really help you obtain a fair deal, so listen and have patience.

4. Communication

Keep connected to your real estate agent at all times. You don’t need to meet each other every day, but Skype is fee and easy to use, therefore you can communicate without having to commute and waste valuable time. Ask all your questions and make sure you are well informed about the progress of things.

5. Fair Play

Real estate agents work for their commission. Negotiating it too tightly may lead to very little or even no profit for the agent, which means he may not be motivated to take you as a customer or to find you the best possible deal. Keep in mind that agents have expenses they need to cover from their fees.