Every serious realtor appreciated the need to have a healthy pipeline of leads. Clients tend to flood in when the market temperatures are beautiful, and the interest rates are low or favorable. But the real estate market fluctuates, and that means things can take a dip, the market starts going quiet, and you’re the momentum of the incoming commission checks slows.
In short, relators should always be ready for the unexpected. The Etobicoke real estate market is unpredictable, and it pays to have an arsenal of fresh leads to help stay ahead of the curve. Below are some strategies worth considering that can help get leads in real estate.
1. Build Partnerships
Effective marketing is centered on networking, the building or meaningfully beneficial partnerships. As a real estate agent, you should network with commercial lenders, top lawyers, and personal bankers. For instance, a co-hosted happy hour where you can float ideas and have productive conversations will benefit both parties. It is an opportunity to share leads and valuable resources as well as to keep track of real estate trends.
2. Develop A Niche
Specializing in a particular town or neighborhood is advantageous; it places you among the top professionals to contract when looking for prosperity in such places. It allows you to direct your efforts on specific groups in the market while making clients perceive you as the realtor to consult or hire when they are selling or buying properties.
3. Become A Restaurant Regular
Holding meetings with clients over a cup of coffee at the local restaurant is never a bad idea. In fact, you can make it a thing- all the meetings to be held in the same place. In so doing, you will build a report with the wait staff and have the best tables reserved for you. It also is a move that can see you become popular among the locals that also frequent the restaurant creating avenues for you to be regarded as the ideal person to contract for matters related to real estate.
4. Throw A Housewarming Party
If you a lucky enough to land a well-connected client and manage to help them buy their new home, then offer to help them with the move or plan their housewarming party. The idea here is to try and mingle and use that opportunity to meet their like-mind friend or peers in their social circles that are awestruck by the house. If they do invite their new neighbors, then try and find out if some of them are considering selling. The housewarming party is a fantastic means of turning cold leads hot and helping generate fresh interests.
5. Build Your Own Website
If you are working for a real estate company or brokerage, they may have a page for you on their website. However, you should create your site or establish an independent online presence that links to your company’s website. It is all about showcasing your expertise and sharing your client’s reviews and building your professional brand. Having an independent online presence ensures that you have a cohesive presence in the local real estate market even if you move to another brokerage.
Remember to optimize your website and share informative materials such as how-to-videos, articles, and FAQs that address the different challenges your clients face when searching and buying a home.
Do not be afraid to spend a bit on paid advertising. With more than 44% of home buyers looking for houses online, realtors should consider using ways to reach out to them. One of the useful options is MLS, a website that offers advertising options to real estate agents. Using the local sub-reddits is also another option that is effective as it is affordable. On the social networks, you can use Facebook to create paid ads that target a particular audience and track the success of the adverts.
7. Send A Handwritten Note
How about sending a not to your current and past clients? It can be a note of appreciation for working with them or thanking them for hiring you. Alternatively, the letter can be to remind them that you are available to help them with their tax documents or to answer any troubling questions or to suggests a moving company.
A printed note is okay, but a handwritten one is the best. It shows how involved you are and the truthfulness in your efforts to express your appreciation.